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Don't Miss Out: The Very Merry Sale Is ON!

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The Very Merry Sale: 20% off purchases $250-499, 25% off purchase $500+

It's Now Cool

Iconic cuts. Luxe fabrics. Killer prints. Lethal Fits. It’s Now Cool creates hot 90s-inspired swimwear made for the modern confident woman with a discerning eye for swimwear trends and details.

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2 colors

The Contour Crop Surf Top

Sale price: $49.95Original price: $80.00

7 colors