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It's Now Cool

It's Now Cool

Iconic cuts. Luxe fabrics. Killer prints. Lethal Fits. It’s Now Cool creates hot 90s-inspired swimwear made for the modern confident woman with a discerning eye for swimwear trends and details.

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The Contour High-Waisted Surf Bottoms

The Contour High-Waisted Surf Bottoms

$80.00

8 colors

The Contour Crop Surf Top

The Contour Crop Surf Top

$80.00

7 colors

It's Now Cool The Peplum One-Piece Swimsuit

It's Now Cool The Peplum One-Piece Swimsuit

$120.00

3 colors

It's Now Cool The Vee Crimp One Piece Swimsuit

It's Now Cool The Vee Crimp One Piece Swimsuit

$140.00

It's Now Cool The Contour UV Protection Rashguard

$90.00

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