SBE Beauty

Ella Rose McFadin and Jordan Hayward founded Skin By Ella Rose (SBE) Beauty to create foolproof staples that let your natural beauty shine through. In a complex makeup industry, SBE Beauty creates products that are simple, easy to use, and rooted in the idea that your most beautiful version is already you. We love the brand’s vegan, cruelty-free formulas, intuitive packaging, and creature-inspired product names.