Deep Purple

Purple Clothing, Outfits & Outfit Inspiration

Purple is showing up everywhere this season, from soft lilac basics to deep grape statement pieces, and our purple color forecast rounds up the shades worth adding to your closet. The color works as a neutral in lighter tones like lavender or as a bold accent in richer shades like plum and eggplant. Round out the trend with purple shorts, bras for a layering piece, or check our purple ash edit for a slightly muted take on the same color story. Start with one piece and build from there.

Frequently Asked Questions on Purple Color Forecast

Is purple a trending color this season?

Yes, purple has been showing up across multiple categories, from clothing to accessories, in shades ranging from soft lilac to deep plum. It works well as both a neutral and a statement color depending on the shade.

What shade of purple is easiest to wear?

Lighter shades like lavender or lilac tend to be the easiest starting point since they read almost like a neutral. Deeper shades like plum or eggplant make more of a statement and work well as an accent piece.

Does purple work as a neutral color?

Muted, dustier purples can function like a neutral, pairing easily with black, white, denim and other neutrals. Brighter or more saturated purples work better as a standout piece rather than a base layer.

How do I start incorporating purple into my wardrobe?

Start with a smaller piece like a bra, a pair of shorts or an accessory before committing to a full purple outfit. That way you can see how the shade works with what you already own before going all in.