Eyeko Beauty

Constantly coveting (and desperately seeking out) the very best eye makeup? Look to London-based Eyeko, who’s reimagined the makeup realm with their eye-specific lineup of cruelty-free cosmetics. Kind of genius, right?

Their appeal lies in their scenario-specific formulas. Longing for an extra-full flutter worthy of any fete? Consider their game-changing, lash-lengthening mascaras. Need polished arches to elevate your jeans-and-tee uniform? Pick a buildable, brow-plumping pomade. Want a mascara or eyeliner that stands up to sweaty hot yoga and balmy beach days alike? Snag a never-budges, waterproof formula. With this easy approach to everyday cosmetics, sleuthing out the right eye makeup has never been easier.