Inside the World of Phlur Fragrance

Chriselle Lim, the creative director and co-owner of Phlur, began her journey during a pivotal moment in her life — a time of emotional transformation marked by divorce. It was amid this personal challenge that she came up with the idea for Missing Person, the brand’s first fragrance. The scent was inspired by capturing the essence of a lost connection. In this way, fragrance became a way to process grief, and it resonated deeply with customers, which quickly led Missing Person to become a fan favorite.

“I wanted to bottle up the lingering smell of your loved one through a skin scent,” Chriselle shared. This idea of creating a fragrance that resonates emotionally became central to Phlur’s identity, and Missing Person launched the brand into the fragrance world with a raw, relatable narrative.

One of the most powerful aspects of Phlur’s fragrance collection is the opportunity it offers customers to tell their own stories. While each fragrance has its own narrative, Phlur has created a space where customers can interpret and engage with the scents on a deeply personal level.

Chriselle notes that when she launched Missing Person, she shared her own story behind the fragrance, but it didn’t stop there. Customers began sharing their own interpretations and experiences, making fragrance an intimate dialogue between the brand and its community. "Through our fragrances, we transport you to a universally shared moment or emotion, and give you the opportunity to be open, vulnerable, and experience the scent through your unique perspective," Chriselle says.

This storytelling approach creates a deeper connection to each fragrance, allowing people to relive memories, express emotions, and connect with others on a more meaningful level.