free-est
FP

free-est FOREVER

Our Forever Summer Love Story

By: Jules Boyd

From the beach, to brunch, and beyond…

Recently, it’s been hard to scroll on social media without seeing one of our iconic sweater sets going viral. It’s okay — we think you have great taste.

With the success of our now former in-house labels — FP Beach and Endless — and the cult-like status of some of their styles (hello, Hailee Sweater Set!) Team FP sat down and decided to marry them into a cohesive, everyday collection: free-est. To say it’s been a success is an understatement.

A mix of billowy fabrications with stunning textures and timeless silhouettes, free-est captures the essence of midsummer charm no matter the season.

Here’s your cordial invitation to find your free-est…for the seekers, the dreamers, the believers, the curious, the adventurous — and the ones who always run free. Every Day Any Wear.
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THE PERFECT PULLOVER:

Found: the perfect wear-with-everything beach pullover. Ideal for strolling the boardwalk, running errands, and everything in between.
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THE MUST-HAVE MAXI:

Soft, romantic, and naturally evoking a goddess state of mind — the Eros Maxi will turn heads with every wear. Elevate this drop waist maxi dress with bold platforms or keep it beachy with strappy sandals…trust us, this style does it all.
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SET TO PERFECTION:

With free-est, sets are basically our thing. Two pieces, endless ways to wear; you’ll be throwing this beach coverup set over your swimwear during the day and effortlessly elevating it at night with strappy heels and fun accessories.
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THE PAIR TO WEAR:

If there’s one thing we love, it’s a bold pair of harem-inspired pants. These are subtly statement-making while still keeping that wearability of the free-est collection.
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THE TWO-IN-ONE:

It’s not an illusion. Not only is this sweet style the perfect midi length and billowy fit, it’s reversible (!!!) with a contrasting stripe pattern on the reverse. We can practically hear the waves crashing and feel the sand beneath our feet.
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THE SIMPLE-MEETS-STAPLE:

No, sweaters are not just for the cold. This timeless knit mini dress is perfect for throwing in your beach bag, layering with cozy staples, or throwing on for a sweet instant outfit. It’s that easy.
So, whether you live by the beach or are in a perpetual summer state of mind, this collection will transport you to the perfect oasis — wherever you may be.
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FIND
YOUR
free-est

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