SCROLL-WORTHY

Viral Products The FP Way

By: Caitlin Madden

Your one-stop-shop for every trend on your FYP.

Picture this: you’re scrolling on your phone, looking through clips the algorithm picked out just for you. You’re seeing get-ready-with-me’s, OOTDs, hauls with so many things you want to buy. You’re favoriting and saving videos and then sorting through them to find the exact one that had that link to shoes you wanted. Or, rather than comb through everything you’ve saved, you could save yourself time and just open the Free People app. Because we have literally everything you’re looking for. It’s an FP FYP takeover.

ESW Beauty Lip Treatment

The Lip Balm We're Reapplying

Have you noticed the absolute lip balm mania that’s been happening on TikTok over the last few months? “This one’s the best, no this one.” It seems like every brand is fighting for the top spot in your beauty bag. Well, if you ask us, this one from ESW Beauty really is the best. Infused with hyaluronic acid and shea butter, it’s a super hydrating balm and treatment in one. Plus, it comes in three different flavored tints for just a hint of color and an addicting application.

The Boxers We're In All Day

Not sure if you’ve noticed, but this spring and summer, boxers aren’t just for sleeping. The pajama dressing trend is alive and well and it seems like everyone is searching for the perfect pair of striped boxers to pair with tee-shirts, sweaters, button-downs — literally everything. And we found them. We’re obsessed with the Cloud Nine Boxers for getting that preppy yet laid-back look all your favorite influencers are rocking this season.

Cloud Nine Boxers

Burst Of Bliss Maxi

The Perfect Summer Sundress

There’s a lot of online discourse about what actually makes a dress a “sundress.” To us, this is the perfect example. Flowy, beachy, easy — the type of effortless dress you can throw on in the summer and be ready for practically anything. Sundresses are typically lightweight, casual and ideal for warm summer days. If we can be so bold, pretty much any dress from our free-est collection fits the bill.

The Sneakers Everyone is Wearing

It seems like every season a new sneaker emerges as the “it” shoe, and this season it’s the classic Checkered Vans Slip-On. If you look at the comments section, some people love them, some people hate them, but they’re definitely making their mark. Like it or not, they’re back and they’re ready to be taken straight from Tiktok into your daily wardrobe.

Classic Checkered Slip-On

Intarsia Easy To Love Cami

A Little Bit of Leopard

You really can’t scroll your FYP right now without coming across an outfit that incorporates leopard print in some way. Whether it’s leopard print shoes, a leopard print bag, even leopard print jeans — it’s essentially the new neutral. We love this leopard cami from our Intimately collection for the perfect pop of print, it’s perfect to layer up or wear on its own and gives a fun, summer-ready twist to the trend.

An Over-Everything Button-Down

An oversized button-down seems to be the piece that every single fashion-lover on the internet recommends as a must-have in your wardrobe. They go with everything and add a touch of “quiet luxury” to every outfit. Whether you wear it as a beach cover-up, half-tuck it into linen trousers, or pair it with boxer shorts (hello again, Cloud Nine!) they’re trendy now, but also totally timeless. And we just can’ t get enough of this striped version that hits on two trends at once.

We The Free Freddie Striped Shirt

Happily Made Co. Charm Necklace

The Most Charming Necklace

Charms are having a MOMENT right now and we are totally obsessed. We’re putting charms on everything — jewelry, our bags, even our bikinis. It’s such a fun trend that adds a little nostalgia to your accessorizing. Our favorite way to wear charms? The quintessential charm necklace. We love that you can pick charms that reflect your personality and have them all in one necklace — seriously, the more charms the better.

The Sunglasses We're All Searching For

Everyone on TikTok loves a good dupe. These sunnies look as luxe as a designer pair, but without the price tag. They’re the perfect shape to flatter everyone’s bone structure and they go with pretty much every outfit. They’re a totally elevated accessory that we can’t get enough of. We’ve actually seen these exact sunnies go viral on our own FYPs.