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Yes friends, if you’re looking to buy natural and organic makeup, you’ve come to the right place. Welcome to our makeup collection—edited and applied endlessly to ensure only the most perfect pieces remained. We crafted a selection of go-to beauty basics as well as items to inspire your wild creativity—all of which are never tested on animals. And we think you’ll be pleasantly surprised, whether you’ve been a pro since middle school or are still sorting out which makeup goes where.

Have you ever looked in the mirror and thought, “Today is a break-the-rules-and-wear-dark-lipstick day”? Us, too. But most mornings it’s just about adding that extra natural glow. As the old adage goes, when we feel our best, it shows. Makeup can be that little spark that spices up our confidence instantly.

So, what are the basics in our organic cosmetics bag? We love anything that helps us shape our brows. It’s such a quick and easy way to transform the whole face—so we don’t leave home without a brow brush, powder and highlighter. And every day should begin and end with a good lip balm. Though we eat healthy, we’re still the occasional victims of uneven skin tone and texture, so a pure concealer is our favorite fix. Beyond these basics, we say go for whatever look feels wholly you—or whoever it is you want to be today.