In support of Samburu Trust.
For our April Earth Month campaign, the FP Movement team traveled to Africa to celebrate the rich nature of Kenya, traversing its landscape while connecting with the area’s vibrant community.
Most importantly, in partnership with Care FP, our shoot provided visibility to and support for local nonprofit, Samburu Trust. Situated in Laikipia Kenya, Samburu Trust helps to protect people which, in turn, empowers entire communities to protect wildlife and wild places.
Most importantly, in partnership with Care FP, our shoot provided visibility to and support for local nonprofit, Samburu Trust. Situated in Laikipia Kenya, Samburu Trust helps to protect people which, in turn, empowers entire communities to protect wildlife and wild places.
Local guides took us on a new adventure each day, and provided their firsthand knowledge of the terrain and native animals. For over 20 years, the Samburu Trust has funded helicopter flights from which members dart and treat injured elephants, rescue and rehabilitate orphaned animals, and work with local government branches and Samburu communities to maintain safe passage for the North’s wild animals.
We shot the campaign on location throughout Kenya — on rolling hills, in desert sands, by rivers and pools. The guides brought us up close to zebras, giraffes, and other local wildlife, so we could appreciate them in their natural habitat.
We partnered with a Nairobi-based production crew who guided us throughout this excursion, and introduced the team to many of its inhabitants.
Ol Malo Conservancy in Samburu County, Kenya, served as home base. The family-owned conservancy partners closely with the Samburu Trust to protect and secure the future of the Samburu people. They provide free education through pastoral schooling, free lifesaving treatment for burns and medical emergencies at the Burns Room at Ol Malo, and have helped to advance healthcare within cultural boundaries. Because of this deep and long-standing relationship, guests of the ranch are invited to visit the neighboring villages and manyattas (homesteads) for intimate and personal encounters not often experienced by outsiders.
Members of the local Samburu community comprise the majority of the conservancy’s staff. Meals were served family-style and made using produce grown on site.
On the last day of the trip, a skeleton crew traveled by helicopter over an hour to our final location — the epic sand dunes near Lake Turkana. During that excursion, the pilot revealed that these lodge-sponsored tours were a “side job,” as he lived and worked at the neighboring conservancy. Most of his time is dedicated to monitoring the area by copter to rescue wildlife and catch poachers.
This campaign, through the guidance and care of our friends in Kenya, holds special significance as we work to continue our Care FP mission: to be a little bit better each day.