blue
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TRUE BLUE

Why A Blue Wardrobe Is Anything But

By: Carrie Yotter

The season’s coolest color, literally.

For as long as I can remember, blue has been my favorite color. Specifically, the color of the sky just before it goes dark. (I guess that’s a midnight blue?) And, according to researchers, that’s exactly why blue is traditionally regarded as the world’s favorite hue – engaging so many of us via sky and water. It’s familiar, comforting, and rich with life. Fashion has made blue its darling of the season, so why not infuse your closet with, arguably, the best color that Nature has to offer? Here are a few of our fave blue-hued pieces:
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JULIET KIMONO

An effortless throw-on-and-go piece, the Juliet adds a bit of gauzy elegance to any occasion.
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OLD WEST SLOUCHY JEANS

Worthy of vintage-jean love. This non-stretch denim pair is an instant classic. Size up to achieve your low-slung look.
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MARIGOLD DOT BANDANA

Two words – polka dot.
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WE THE FREE FREDDIE SHIRT

An all-cotton button down in an oversized fit. Ready, Freddie?
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WE THE FREE JONA BELT

The epitome of heritage-inspired craft, our Jona Belt ties every look together in this uber cool hue with notched detailing. For tonal outfitting or a subtle pop.
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WILLOW MAXI DRESS

A printed cotton maxi that can be paired with just about anything, for just about any look. As one customer put it, the Willow is “even better IRL!”
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RIDE ALONG BRAIDED STRAND NECKLACE

This braided cotton necklace with sea-worthy charms is a shore thing. Perfect on its own or layered with other strands.
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WE THE FREE LOVE LANGUAGE SOLID TANK

This easy layering piece def speaks our language, made of a cotton-linen blend in a relaxed fit.

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