Six Scandi Styling Hacks to Try Right Now

A year ago I hadn’t even been to Copenhagen, and now saving pins of “cool copenhagen scandi-girl aesthetic” is all I can do to stop browsing hotels for my next city break. My feeds are saturated with cool Danish girls and my Google Maps hit-list of “CPH recommendations” is nearing the 100 mark. Maybe it’s the perfectly layered outfits or Juno’s cardamom buns–either way, I’ve been well and truly sucked into the Scandi-style fashion hype–and I’m not mad about it.

Danish girls just get it. They’re the ones leading trends–be that in fashion, food or design–and functionality is at the heart of everything they do.

Scandi fashion is all about practicality. It’s rooted in functionality with punctuations of playful elements. It’s never try-hard, and it’s always authentic. Often anchored in muted neutrals and earthy hues, the Copenhagen girls start with classic silhouettes and then layer it up, playing with shape and colour.

The Scandi aesthetic has a way of being put-together in an effortlessly cool way without it being too fussy or purposeful. Kinda like the Olsen hair tuck, but for clothes. Except it takes me at least three attempts to perfect my tuck. It’s about not trying too hard and embracing a look that is often a little tough but distinctly feminine at the same time. Think shape, layering, functionality, plus injecting a fun print or a pop of colour.

Why hear it from me, when you could hear it straight from the horse’s mouth? We were out in Copenhagen last week celebrating the first birthday of our FP store on Christian IX's Gade, and we took this moment to shoot our favourite Copenhagen-based fashion muses.

Here are their six simple tips for a Scandi look:

To achieve Scandinavian style, start with those grounded foundations: the perfect pair of slouchy trousers, crisp button-down shirts, structured jackets and high-quality basics. From there, build out your statement layers with an unexpected colour pop and accessories in primary hues for a Copenhagen edge.

Ready to build your ultimate Scandi-inspired wardrobe? Shop our curated Copenhagen looks here!

Scandi style comes from the basic Scandinavian design principles of functionality, minimalism and quality craftsmanship, applied to fashion. Culturally, it’s an extension of values like Hygge (cosiness)–think comfortable knitwear and neutral palettes–and a commitment to sustainability, resulting in a wardrobe of durable, long-lasting basics.

In cities like Copenhagen, this evolved into a distinct, cycling-friendly aesthetic—think effortless layers, trench coats, and trainers that prioritise movement.

While it started with neutral palettes, modern Scandi fashion has shifted into that "Scandi-cool" expressionism, famously disrupting those traditional minimalist foundations with the bold silhouettes and vibrant, joyful pops of colour you see on the streets of Copenhagen today.

Add a bandana or a single primary-colour accessory to a neutral outfit to instantly uplift your look with minimal effort.