CARE FP
Best Friends Animal Society
Connecting New Best Friends
Partners Since 2020
The love we share with our animals reminds us what care looks like. Together with Best Friends Animal Society, we're helping more pets find loving homes while creating moments of connection, compassion, and community.
2025 - 2026
Finding Forever Homes
In partnership with Best Friends Life Saving Centers, we brought pet adoption events into Free People stores and our Home Office in Philadelphia. By connecting our community with local shelters, these events helped raise awareness for pet adoption.
2025 - 2026
Finding Forever Homes
In partnership with Best Friends Life Saving Centers, we brought pet adoption events into Free People stores and our Home Office in Philadelphia. By connecting our community with local shelters, these events helped raise awareness for pet adoption.
2024
Loved Before
Our collaboration with Loved Before introduced a limited-edition release of unique, pre-loved stuffed animals to highlight the beauty of circularity. Every 'rehomed' toy raised awareness for Best Friends Animal Society, with proceeds directly supporting our $50,000 donation.
2023
Portraits With A Purpose
We partnered with acclaimed New York-based artist Ben Lenovitz, for a nationwide tour of live, in-store pet portrait sessions bringing our love for our furry companions home. Designed to celebrate the unique bond between people and their pets, this interactive, and donation-based campaign traveled to select Free People retail stores across the United States, allowing customers to turn their love for their pets into direct, life-saving support.
2023
Portraits With A Purpose
We partnered with acclaimed New York-based artist Ben Lenovitz, for a nationwide tour of live, in-store pet portrait sessions bringing our love for our furry companions home. Designed to celebrate the unique bond between people and their pets, this interactive, and donation-based campaign traveled to select Free People retail stores across the United States, allowing customers to turn their love for their pets into direct, life-saving support.
2022
My Best Friend's Soap
We launched a limited-edition cruelty-free, natural dog shampoo created specifically to pamper rescue pups and family pets alike. Inventory was distributed to Best Friends Animal Society's lifesaving centers alongside a $50,000 contribution, to support pets still waiting for homes.